Tea, China’s 1000 Year Old Marketing Success Story

Two weeks ago, at the Michigan Center for Chinese Studies, I attended a lecture  by James A. Benn, an Associate Professor in the Social Sciences Department at McMaster University. Mr. Benn’s lecture was titled “Tea and Other Decoctions for ‘Nourishing Life’ in Medieval China,” and it focused on the medieval China’s thriving health remedies market, where [...]