In the April-June issue of China Business Review, I have an article published on China’s senior care market. Designed to shed light on the regulatory, cultural and contextual challenges American eldercare operators will face when expanding into China, the article focuses on five key challenges: the perceived value of the services provided as judged by Chinese consumers, government involvement (or lack thereof), licensing, human resources, and marketing. If you are a subscriber, you can access the article on-line. Otherwise, look for it in print.
About the Author
Benjamin
Ben is the Founder and Managing Director of Rubicon Strategy Group, a consulting firm specializing in helping American and European companies enter emerging markets. He is a member of the National Committee on US-China Relations and holds an advisory board seat at Indiana University’s Research Center on Chinese Politics and Business. He is a columnist for the Asia Times on US-China trade and economic policy matters, with a particular focus on how relations between the two countries are being impacted post the 2008 financial crisis. As a founder of the consulting firm Teleos, he was an early advocate for Chinese companies moving away from cost-only business models towards ones that emphasized brand building, innovation and product development. He founded Teleos Healthcare which licensed, capitalized and commercialized the IP for an OTC medical appliance used to help stop nosebleeds. This company successfully partnered with a major US pharmaceutical company on the product launch for the hemophilia and VWD bleeding disorder community. In addition, Ben has successfully managed projects in China across a number of industries, ranging from consumer goods to more complex engineered products. He holds his MBA from Duke University in Durham, North Carolina.
More articles by
Benjamin »
Congratulations Benjamin! A truly deserved writing credit.
Thank you Damjan!
Congrats Benjamin the title itself tell about your article and I hope it will be helpful for all the readers related to elder care.